Response to TRAI Consultation Paper issued on Regulatory Framework for Over-The-Top (OTT) Communication services

Comments on the consultation paper issued on 12.11.2018 by the Authority on Regulatory Framework for Over-The-Top (OTT) Communication services.

The issues are related to regulatory imbalance between Telecom Service Providers (TSPs), Distribution Platform Operators (DPOs) vis-à-vis the OTT players, that are mushrooming in absence of any registration and regulatory guidelines to follow, while are providing services that can be regarded as same/similar to services offered by TSPs and DPOs. Whereas as per the aforesaid consultation paper its therein stated “ Presently, there is no globally accepted definition of OTT services. Governments, regulatory agencies, international agencies and other forums have adopted varying definitions depending on the context before them.

Hence it becomes imperative to make a classification of OTT ( Over -The- Top ) as:

  1. OTT Communication Services; OTT VoIP, OTT Messaging, etc. ( WhatsApp, Skype, Viber etc.)
  2. OTT Television Services; OTT IPTV (Internet Protocol Television) Netflix, HotStar, SonyLiv, etc.

However these OTT IPTV services have been proliferating at a very rapid pace and have become a part of life of a large sections of society in India. These are the services where the subscribers can avail the channels and content through internet on their mobile handset/computer or any digital display device through an application (app) e.g. Netflix, Amazon Prime, Hotstar, Voot, ZEE5, Sony Liv etc. With advent in the technology, now the subscribers are even streaming and projecting the content available through OTT IPTV from their mobile handset on the television screens. In this context it is pertinent to point out that unlike other broadcasting services, no content regulation is applicable on OTT IPTV services and as a result thereof the content being delivered through such services is totally unregulated and there have been lot of complaints that in certain OTT IPTV services the content being shown is not compliant with the statutory advertising and programing code stipulated by the Government.

In this context it may be mentioned that for broadcasting any content by a TV channel, permission under Up-linking and Downlinking Guidelines is required to be obtained from the Ministry of Information and Broadcasting and WPC, Dept. of Telecommunication. The permission granted under the Up-linking and Downlinking Guidelines and other licenses and permissions by MIB stipulate that every broadcaster and distribution platform such as DTH, Digital Cable, IPTV, HITS etc. would comply with the advertising and programme code(s) as enumerated in the Cable Television Network Regulations Act 1995 and the Rules made thereunder in order to ensure that the program being shown by the broadcasters on their channel are compliant with the stipulations/ restrictions so provided in the said code.

As stated hereinabove, the content provided/delivered through these OTT IPTV services has no control as these content are not regulated by any type of content code as prescribed in Cable TV Act 1995. The content shown to the people by these OTT IPTV services are vulgar and pornographic content is being made available freely through these OTT IPTV services without any restriction.

This has resulted in a shift of viewers (especially youth and adolescents) moving towards vulgar and lascivious content rather than normal socially acceptable content that can be watched in the presence of family. These OTT IPTV content is consumed more in privacy. Only instrument required to access OTT IPTV content is a smartphone/computer/any digital display device. As a result we can see huge increase in number of crime against women, girl child rape, rape cases against women incidents which is the direct effect of this lascivious content freely available on these OTT IPTV distribution platforms.

OTT IPTV Services are now mainstream for Television and Public Exhibition

Over the last 3 years the OTT mode of content delivery has become mainstream for Television as well as Public Exhibition. Major OTT IPTV providers now provide for up to 600 TV channels to a population base of over 400 Million active viewers via 4G networks as per data provided by the networks. In addition to the TV channels, the OTT IPTV service providers now have a very large amount of “Original Content”.

Original Content Exhibition to Public are in blatant violation of various Acts of Parliament, CBFC certification with appropriate brackets for Adults or universal viewing, and all MIB regulations on Content guidelines or self-certification.

As a result there is a very rapid growth in so called “Original Programming” whereby a horde of content developers are developing content. They are using these illegal / non-permitted OTT IPTV service providers to deliver the content due to a vacuum in regulations whereby such content need not be approved by CBFC or be subject to monitoring by the Ministry of Information & Broadcasting.

Whereas the respondent to this consultation paper have himself got a FIR. No. 0238/ 2017 registered at P.S New Friends Colony, against the principal officers namely Mr. Uday Shankar and Mr. Ajit Mohan of M/s. Star India Pvt. Ltd and M/s. Novi Digital Entertainment Pvt. Ltd respectively, under section(s) 292, 293 of IPC for selling obscene content, Indecent Representation of Women (Prohibition) Act, 1986) , 67 A of IT Act 2000. (Punishment for publishing or transmitting obscene material in electronic form) and u/s 34 IPC when acts done by several persons in furtherance of common intention.  Copy of the FIR. No 0238/ 2017 registered at P.S New Friends Colony at New Delhi

We all also get to hear in media reports that PIL’s have been filed in various High Courts of the country and notices issued to central government seeking government’s response on the plea which also alleged that the online media streaming platforms such as Netflix, Amazon Prime and HotStar show “uncertified, sexually explicit and vulgar” content.

Netflix is considering spending $13 Billion on original content in next year. This translates to Rs 9200 Crores, whereas the revenues from original content would be over 30,000 Crores. Other producers, such as Amazon Prime, Sony, Fox which are spending large amounts on original content programming. Recently Indian production houses have also joined hands for original content programming. It is estimated that over 20,000 crores would be generated by revenues from “Original Programming” and its monetization via OTT IPTV networks.

Why OTT IPTV Networks are used for Original Programming.

  • OTT IPTV networks in India are now used for display of original programming on a very large scale. This is due to the following reasons:
  • OTT IPTV Viewers are over 400 Million in India-larger that Cable and Satellite homes at 200 Million. The large viewership means reaching large audiences immediately and effectively.
  • CBFC Certification is not needed, CBFC certification which would have been normally needed for exhibiting “Original films” to over 400 million people or homes is avoided
  • Ministry of I&B is unable to regulate content in absence of guidelines
  • There are no tariff guidelines or distribution guidelines for content being disseminated on OTT IPTV, whereas these are applicable for Cable and DTH TV content, as well as cinematographic content.
  • There are no advertising codes or disclaimers which need to be shown for OTT content. Pornographic and Sexually Explicit content is exploding via OTT IPTV
  • Over the last one year, the Original Cinemas, Dramas and other content which has been produced for OTT IPTV networks has been sexually explicit, has violence, Child sex, terrorist acts, and is completely unrestrained, actors which were noted for pornographic movies are now acting in an own biopic for “Original Content” web cinemas or dramas.
  • Such content sells well as the same is not available via censored media such as Films and TV channels.
  • Access to OTT is not restricted to any viewing age such as adults. Even children from 5 years onwards have open access to highest levels of pornography, sexual violence, horror and child exploitation.
  • Audience for viewership is larger than TV or cinema

With 400 Million users (expected to reach 600 million or 60 crores in one year) the audience is larger than Cable, Satellite TV and Cinemas put together. Hence it is very lucrative or original content producers, whose content would never have passed via any certification, to exhibit content via OTT IPTV networks.

India has a well-established system of Certification and Exhibition of Content

India has a well-established system of certification of content which can be exhibited to the Public. This system which has been put in place by the Acts of parliament includes the following:

(i) THE CINEMATOGRAPH ACT, 1952; enacted by the Parliament

(ii) Central Board of Film Certification (CBFC)- a Statutory body under Ministry of Information and Broadcasting, regulating the public exhibition of films under the provisions of the Cinematograph Act, 1952.

(iii) The Cable Television Networks (Regulation) Amendment Act, 1995, Enacted by the Parliament and administered by the Ministry of Information and Broadcasting

(iv) Up-linking & down-linking policy for TV channels-Dec 2011, administered by the Ministry of Information and Broadcasting

(v) Protection of children from adult websites –control on Internet Service Providers (ISPs) under section 79 3(b) of Information Technology Act, 2000

(vi) Indian Child Pornographic Prevention Act, 2016 (Bill C-506, Second Session, 39th Parliament)

The Parliament by virtue of Acts of Parliament and enacting laws to grant specific powers to organs of Government being Administrative Ministries has put in place a desire to ensure that sexually explicit or offensive content is not exhibited or delivered to users in any manner which would be violates of any of the acts or rules so framed. As long as it is confined to only entertainment without damaging and destroying the social fabric. and causing serious prejudice to our society and social value provided and protected under constitution of India. it does not attract harmful security safeguards. But as they have been found to have been flouting the prescribed laws w.r.t also disseminating lascivious, obscene and sexually explicit content(s) on OTT IPTV that are not amenable to decency, morality, and a cultured democracy such as India. and by no stretch of imagination that can be considered to be under freedom of speech and expression, whereas these OTT Players and their associated Broadcasters, which are foreign companies, cannot seek protection of Article 19(1)(a) which is reserved to Indian citizens.

Even for content to be shown on the Cable and TV networks, the permission granted under the Up-linking and Downlinking Guidelines and other licenses and permissions by MIB stipulate that every broadcaster and distribution platform such as DTH, Digital Cable, IPTV, HITS etc. would comply with the advertising and programme code(s) as enumerated in the Cable Television Network Regulations Act 1995 and the Rules made thereunder in order to ensure that the program being shown by the broadcasters on their channel are compliant with the stipulations/ restrictions so provided in the said code.

OTT IPTV services / platforms must come under the ambit of the existing laws and in furtherance if so required the Parliament be advised to enact more provision’s in the existing Laws to govern OTT IPTV (Television Services ) as ;

In the last two years, crime which can be attributed to OTT IPTV viewing have grown manifold and includes sexual offences, murders, and horrific acts of violence after drug abuse that are being glorified on various web series . The problem is much more that the problem of drugs which destroyed over two generations in Punjab. The type of content shown strikes at the very roots and ethos of Indian culture, and incites viewers to acts of violence, drug abuse, crime and sexual offences. OTT IPTV services are now larger than TV or cinema, and must be regulated with an immediate effect by bringing them under the purview of existing regulations and if so required to frame new laws and regulations to effective curb and check this serious menace.

Law of land is applicable on all type of content aired /distributed to consumers. A regulatory framework for OTT IPTV platforms is also imperative. As an OTT Television is just another form of IPTV being disseminated over an open network, hence it should be brought under the content and other regulatory framework. When all other TV distribution platforms and mediums such as DTH, Cable TV, IPTV are regulated in India then OTT IPTV should not be an exception. The Department of Telecommunication DOT, defines IPTV as : An IPTV (Internet Protocol Television) service (or technology) is the new convergence service (or technology) of the telecommunications and broadcasting through QoS controlled Broadband Convergence IP Network including wire and wireless for the managed, controlled and secured delivery of a considerable number of multimedia contents such as Video, Audio , data and applications processed by platform to a customer via Television, PDA Cellular, and Mobile TV terminal with STB module or similar device.

Therefore, OTT IPTV Service Provider shall strictly:

  • Complies to rule of regulation in India in:
  1. Prohibition of monopoly practice and unhealthy business competition;
  2. Tax; (compulsory a permanent establishment in India)
  3. THE CINEMATOGRAPH ACT, 1952
  4. The Cable Television Networks Regulation Act 1995
  5. Content and Advertisement Regulation under CTNR Act 1995;
  6. Indecent Representation of Women (Prohibition) Act, 1986);
  7. Downlinking permission just as for TV channels; and/or
  8. other rule of regulations, orders and prescribed guidelines
  • Conducts data protection and data privacy;
  1. conducts content filtering and censor mechanism;
  2. utilizes national payment gateway, particularly for all the paid OTT type Service; communication or television
  3. guarantees access for lawful information interception and evidence collection for investigation or inquiry needs for criminal case by law enforcement;

Answers to issues for consultation on Regulatory Framework for OTT (Over-The-Top) Communication Services :

Q1. Which service(s) when provided by OTT service provider(s) should be regarded as the same or similar to services being provided by TSPs ? Please list all such OTT services with descriptions comparing it with services provided by TSPs :

Answer 1.

OTT communication services (VoIP) providing real-time person to person, M2M telecommunication services using the network infrastructure of the TSP, and application services such as multimedia, content on demand services (gaming), messaging, trade and commerce services (e-commerce, radio taxi, financial services), cloud services (data hosting and data management platforms or applications), social media etc., using the network infrastructure of the TSP.

Whereas OTT television ( Internet Protocol Television) (IPTV) services also providing real time, Live TV channels, re-broadcast channels that are the permitted TV channels for downlinking in India and content of these permitted TV channels is being only provided for time shifted / Catch-up TV ( scheduled broadcasts at a time that’s convenient) exactly fits in the description of a DPO and should be falling under the definition of “distributor of television channels” or “distributor” means any DTH operator, multisystem operator, HITS operator or IPTV operator; ( as defined in the TRAI (Eighth) T.O of 2017 and its associated regulations notified on 03.03.2017 )

Q2. Should substitutability be treated as the primary criteria for comparison of regulatory or licensing norms applicable to TSPs and OTT Service providers? Please suggest factors or aspects, with jurisdiction, which should be considered to identify and discover the extent of substitutability.

Answer 2.

OTT communication services (Excluding Live TV Television & Re broadcast Television / Content ) such as VoIP and messaging applications are complimenting the services provided by the TSPs where capability of substitution have emerged in their convergence and with net neutrality being in place. These are mostly third party applications and TSPs too have substantially invested in development of own applications.

OTT Internet Protocol Television service is in substitution to the traditional Cable TV and DTH being operated, only under a prescribed regulatory regime. Moreover the TRAI T.O and Interconnection Regulation 2017 have broadly defined the applicability and substitutability of all distribution services as following so, there remains no ambiguity at all, w.r.t a distribution platform offering programme of television channel including pay channel on a MRP (Maximum retail price) to a subscriber : –

(n) “distribution platform” means distribution network of a DTH operator, multi-system operator, HITS operator or IPTV operator;

(o) “distributor of television channels” or “distributor” means any DTH operator, multisystem operator, HITS operator or IPTV operator;

(t) internet protocol television operator or IPTV operator” means a person permitted by the Central Government to provide IPTV service;

(u) internet protocol television service or IPTV service” means delivery of multi channel television programmes in addressable mode by using Internet Protocol over a closed network of one or more service providers;

(w) “maximum retail price” or “MRP” for the purpose of this Order, means the maximum price, excluding taxes, payable by a subscriber, for a-la-carte pay channel or bouquet of pay channels, as the case may be;

(zh) “television channel” means a channel, which has been granted downlinking permission by the Central Government under the policy guidelines issued or amended by it from time to time and reference to the term “channel” shall be construed as a reference to “television channel”.

(za) “pay channel” means a channel which is declared as such by the broadcaster and for which broadcaster’s share of maximum retail price is to be paid to the broadcaster by the distributor of television channels and for which due authorization needs to be obtained from the broadcaster for distribution of such channel to subscribers;

(zb) “programme” means any television broadcast and includes –

  • (i) exhibition of films, features, dramas, advertisements and serials;
  • (ii) any audio or visual or audio-visual live performance or presentation,
  • and the expression “programming service” shall be construed accordingly;

(zg) “subscriber” for the purpose of this Order, means a person who receives broadcasting services relating to television from a distributor of television channels, at a place indicated by such person without further transmitting it to any other person and who does not cause the signals of television channels to be heard or seen by any person for a specific sum of money to be paid by such person, and each set top box located at such place, for receiving the subscribed broadcasting services relating to television, shall constitute one subscriber

Q3. Whether regulatory or licensing imbalance is impacting infusion of investments in telecom networks especially required from time to time for network capacity expansions and technology upgradations ? If yes, how OTT service providers may participate in infusing investment in telecom networks? Please justify your answers with reasons.:

Answer 03

Apparently ‘NO’. for OTT communication services, as they are internet based. Subscriber seeks an internet connection from fixed line or wireless networks operated by TSPs, including but not limited to mobile telephony. So the TSP earns by increase in data usage by the subscriber. TSPs to remain in business dynamically have to foresee the capacity enhancements and provide for the same.

-But –

YES for OTT Internet Protocol Television service, as they are proliferating at a very rapid pace due to an inaction by Government of India and the Authority not recommending to bring them under the ambit of the existing prescribed regulation or to enact the requisite regulations / guidelines to follow.

Q4. Would inter-operability among OTT services and interoperability of their services with TSPs promote competition and benefit the users ? What measures may be taken, if any, to promote such competition? Please justify your answers with reasons.

Answer 04

‘NO’. OTT is enshrined in internet, which is accessed through TSP networks, irrespective of TSP and is application based. Hence it is deemed interoperability.

Q5. Are there issues related to lawful interception of OTT communication that are required to be resolved in the interest of national security or any other safeguards that need to be instituted ? Should the responsibilities of OTT service providers and TSPs be separated? Please provide suggestions with justifications.

Answer 05.

OTT IPTV so far, have impacted availability of video content, PAY in particular, and other in general, enabling viewing without involvement/payment to the permitted Distribution Platform Operator . As long as it is confined to only entertainment without damaging and destroying the social fabric. and causing serious prejudice to our society and social value provided and protected under constitution of India. it does not attract harmful security safeguards except data protection and analytics misuse.

Q6. Should there be provisions for emergency services to be made accessible via OTT platforms at par with requirements prescribed for telecom service providers ? Please provide suggestions with justifications.

Answer 06.

Yes !

Q7. Is there an issue of non-level playing field between OTT providers and TSPs providing same or similar services ? In case the answer is yes, should any regulatory or licensing norms be made applicable to OTT service providers to make it a level playing field ? List all such regulation(s) and license(s) with justifications.

Answer 07

Yes ! An OTT player(s) too should be registering themselves with MIB for dissemination of video content and with DoT for voice, data and messaging services. All the prescribed laws / regulatory guidelines should be made applicable on an OTT IPTV service provider, including but not limited to cross media holding restrictions to make it a level playing field across all distribution platform operators.

Q8. In case any regulation or licensing condition is suggested to made applicable to OTT service providers in response to Q.7 then whether such regulations or licensing conditions are required to be reviewed or redefined in context of OTT services or these may be applicable in the present form itself ? If review or redefinitiuon is suggested then propose or suggest the changes needed with justifications.

Answer 08

Requisite regulations and licensing conditions already exists with MIB and DOT in case of DPO registration i.e. Multi System Operator, DTH, HITS and IPTV. There are already around 1500 DPOs registered and legally operating in the country.   Whereas whenever any additional need arises, issues of Licensing obligations, Taxation (jurisdiction), QoS/QoE, Data protection and privacy, Net neutrality, Inter-connection and Universal Service Obligation Fund (USOF) etc. can be adequately addressed by the respective / concerned Ministry or Department under Government of India.

Q9. Are there any other issues that you would like to bring to the attention of the Authority ?

Answer 09

These issues have been brought in detail before the Authority, please refer to the Comments and Answers on the consultation paper issued on 12th November 2018 by the Authority on Regulatory Framework for Over-The-Top (OTT ) Communication services.

If the Authority may require any further clarification / information , the same can be requested via : –

E vikki.choudhry@outlook.com vikki@homedigital.tv
T +91 9810055287 Fax: +91 11 47591576
W www.vikkichoudhry.in www.homedigital.tv

Download the Response made in PDF

Broadcasting is a natural monopoly and governed by the principles of public utility

The airwaves or frequencies are a public property. Their use has to be controlled and regulated by a public authority in the interests of the public and to prevent the invasion of their rights. Since the electronic media involves the use of the airwaves, this factor creates an in-built restriction on its use as in the case of any other public property.

The Hon’ble Supreme Court of India has also rightly held that the right to impart and receive information is a species of the right of freedom of speech and expression guaranteed by Article 19 (1)(a) of the Constitution. A citizen has a fundamental right to use the best means of imparting and receiving information and as such to have an access to telecasting for the purpose. However, this right to have an access to telecasting has limitations on account of the use of the public property

Whereas it’s a settled law that broadcasting is a natural monopoly and governed by the principles of public utility, which deal with the public at large under the license from Government to use the airwaves in fair manner

There are relevant laws enacted to protect interest of citizen’s  such as

The Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act enacted in 2007. That aims to provide access to the largest number of listeners and viewers, on a free to air basis, of sporting events, which are of national importance through mandatory sharing of sports broadcasting signals with Prasar Bharati, the public broadcaster”

This is nothing but the adoption of well-established global regulation and practices adopted by all civilized nations, to protect the interest of its citizen’s with respect to, cultural rights, sporting events, etc. of national or international importance and use of airwaves in public good.

Citizens also have to collectively ensure compliances and periodically watch,  that these laws enacted in their interest are not being violated or ignored for some vested interest.

My representation dated 28.02.2018 in #PublicInterest   addressed  to the Secretary, Ministry of Information & Broadcasting and Ministry of Youth Affairs & Sports : –

Reference: News article published in various News publications in the first week of December 2017 “IPL 2018: STAR India may be asked to share live cricket feed with Doordarshan”…..The I&B ministry is working on a proposal to make IPL available on Doordarshan and has asked the sports ministry to weigh in on the matter….

VC Letter to Secretary MIB MYAS copy to Prasar Bharati 28.02.2018

COMMENTS AND SUGGESTIONS OF END-CONSUMERS OF TELEVISION SERVICES (THE PUBLIC AT LARGE) AND THEIR RESPECTIVE DISTRIBUTION PLATFORM OPERATORS (DPO)s i.e.  (distributor of television channels” or “distributor” means any DTH operator, multi-system operator, HITS operator or an IPTV operator;) on the proposed amendment of The Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharti) Act, 2007.

Comments and Suggestions on Sports Act 2007 Proposed Ammendment by VC

The present detailed note is in response to certain concerted efforts being made by a foreign media conglomerate by lobbying hard with the present Indian Government to Create a “Media Monopoly”

STAR INDIA, TREXIT, AND THE CURIOUS CASE OF NATIONAL BROADCASTING POLICY

The present detailed note is in response to certain concerted efforts being made by a foreign media conglomerate by lobbying hard with the Indian Government to remove/relax the extant FDI restrictions on electronic news and current affairs segment and Cross Media holding restrictions/ regulations. This is being done so as to acquire an “end-to-end” control over entire media segment i.e. from creation of content (broadcasting – both news and non-news) & distribution (mainly DTH and Cable TV) and create monopoly. The effort has been to somehow completely own an existing DTH platform in which it holds at present around 30% stake (which in itself is a violation of existing DTH guidelines as a broadcaster cannot hold more than 20% in a DTH platform). Similar efforts are being made to acquire Digital Cable Television network so as to have complete control over content distribution platforms.

This media house/entity already has cricket telecast rights of all the matches conducted by BCCI, ICC as well as that of IPL which is the most popular sport in India. This has wide ramifications not only from competition point of view but also has grave national security implications. It is pertinent to note that apart from potential distortion of the market and thereby eliminating the competition, it would also have an adverse impact on the consumers’ and public interest. If these relaxations are done in media sector then a situation will come, when in India only two or three big players ’viz., Star, Zee, Times Group and Sun TV group will remain in the media sector and which will be totally against interest of the public at large and the nation. In fact this will lead to the situation where in these media houses will dictate the Government in all the issues.

Continue reading The present detailed note is in response to certain concerted efforts being made by a foreign media conglomerate by lobbying hard with the present Indian Government to Create a “Media Monopoly”

PrasarBharati losing huge potential advertisement revenue due to the increasing number of private TV channels on DD-Freedish DTH

Doordarshan channels were launched in India to disseminate news regarding matter of national and international importance as well as cultural programs and entertainment throughout the country. Doordarshan channels are funded from tax payers money by way of huge grants/subsidies received from Government of India. Government grant to the tune of about Rs 2400 crores were given in FY2014-15. Because of the inherent limitation of the obsolete terrestrial mode of transmission along with the cable operators’ reluctance to carry DD channels on their network due to the increasing popularity of private TV channels, the ‘must carry’ regulation was put in place by Government for compulsory carriage of all DD channels by the cable operators, DPOs

However, cable operators were still reluctant to carry all channels of DD on their network. As a result DD- Freedish DTH was launched in 2002 to ensure maximum access and reach of all the DD channels across TV households in the country including rural and remote areas. In fact recently launched TV channels (more than two dozen)of Ministry of HRD are not carried by any private distribution platform as same is not been mandated by any regulation.

What started as a good initiative was soon lost in sight as DD-Freedish began commercialization of its services by auctioning the slots to private channels thus resulting in private broadcasters capturing majority of the capacity and thereby increasing their reach at a very negligible rate. As a result relegating the interest of PrasarBharati and Doordarshan to the backburner.

A review of the ratings of Channels on DD-Freedish indicates that the ratings of Doordarshan are not even 10% of the ratings of the private broadcasters. The top rated 15 channels on DD-Freedish platform have ratings which range from 50-80 almost all of them are private TV channels. The DD channels languish at ratings of zero to 3 meaning that the DD channels are going unwatched. For this reason they also are losing hundreds of crores on advertising revenue, as the advertising revenues are dependent on viewership ratings.

The private broadcasters, while paying an average of about Rs 6-8 Crores per annum to DD-Freedish are now earning Rs 500-700 Crores per channel in advertising revenues due to the high reach obtained via DD-Direct while relegating DD channels to the category of unwatched channels, DD losing hundreds of crores in its own potential advertising revenues. The cause of DD is being sold out to private channels for a pitiful revenue of about Rs 98 crores (2014-15), Rs 180 crores (2015-15), Rs 275 crores (2016-17) barely covering the expenses, but on the other hand the loss per channel to DD is unmeasured, but estimated at over Rs 700-Rs 800 crores. Also by paying merely about Rs 200 crores as carriage fee the private broadcasters are earning about Rs 2000crores as advertisement revenues collectively from their FTA channels.

Moreover, private broadcaster leverage their respective Free-to Air (FTA) channels, on the DD-Freedish platform, to promote the programming of their pay channels at no cost to the broadcaster and no financial benefits accruing to PrasarBharati in the form of potential advertisement revenue.

It is evident from the viewership data that by pole-vaulting private channels to GRPs of 50-75, its own channels have been relegated to virtually no viewership as the ratings of Lok Sabha and Rajya Sabha indicate (Zero ratings). Even DD-News run as a national news channel has a rating of just 3, which is 20 times lower than that those of a private channel n the same platform. The viewership have seen a steep decline. According to Broadcast Audience Research Council (BARC) India, DD National no longer finds a place among the 10 most-watched Hindi general entertainment channels in the urban and rural viewership matrix. Among the top three channels in the rural markets are Zee Anmol, Sony Pal and Star Utsav. In 2015, DD National garnered 115 million impressions on an average, according to BARC India, while the most-viewed television channels like Star Plus, Colors and Zee TV, on an average, command anywhere between 400 million and 700 million impressions every year.

Pertinent to also mention that “ It is difficult to imagine that the country’s television measurement system is being controlled by select TV broadcasters, advertising agencies, pay TV channel aggregators and large FMCG companies  – all having a direct stake in the outcomes and hence a strong motive to manipulate the ratings to their advantage. The fact that Star India sits on the Board of Directors while its’ channel, Star Plus, has been rated No. 1 in Hindi GEC for over more than a decade, does merit investigation and inspection into the methodology and the working of BARC the only Television Audience Measurement system in the country.

No efforts have been made by PrasarBharati management to improve the programming of DD channels. It is also understood that some leading production houses like Balaji Telefilms had evinced interest in the auction, but Doordarshan decided to scrap it, citing shortcomings etc., in the applications. The broadcaster had received many applications from production houses, including Ekta Kapoor-promoted Balaji Telefilms and Optymistix Entertainment Pvt. Ltd, which produces Comedy Nights Live on Colors, in the first round of the application process. As a result of this DD channels have very low advertisement from private sectors and heavily depending on Government and public sector department advertisements.

According to recent media reports which indicate that the Star TV group with a planning to launch of ‘Star Sports First’ in the free to air (FTA) genre,  will target people who do not have access to pay television and have only watched sports content on Doordarshan. If this happens then advertisement revenue of DD channels will further reduce significantly. Doordarshan has seen its advertisement revenue decline from Rs911.01 crore in 2014-15 to Rs755.79 crore in 2015-16. In the past four years, its revenue has slipped by 26%, from Rs1, 025.78 crore in 2012-13 to Rs755.79 crore in 2015-16.

It is therefore necessary that immediate corrective steps should be taken and a policy regarding limiting the DD-Freedish slots to private TV broadcasters should be brought out immediately. Necessary action should also be initiated to check the reason for declining advertisement revenue of DD channels. In fact PrasarBharati should immediately take corrective measures to increase the advertisement revenue of DD.

Advt Sales FY 16-17

In India, the task of television audience measurement is entrusted to Broadcast Audience Research Council (BARC), a body promoted by the Indian Broadcasting Foundation (IBF) which is primarily formed to protect and promote interests of pay TV Broadcasters; along with the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), IBF holds majority i.e. 60% equity in BARC.

The BARC Board of Directors is comprised of the CEOs and MDs of Star India Pvt. Ltd, Viacom 18 Media Pvt. Ltd, Multiscreen Media Pvt. Ltd, Zee Entertainment, Eenadu TV, Procter & Gamble, Godrej Consumer Products and others. Further, BARC has a Technical Committee and Sub Committees each for TV and Digital which too are predominantly comprised of the likes of Star India Pvt. Ltd and its subsidiaries. It is difficult to imagine that the country’s television audience measurement system is being controlled by select TV broadcasters, advertising agencies, pay TV channel aggregators and large FMCG companies – all having a direct stake in the outcomes and hence a strong motive to manipulate the ratings to their advantage.

Obscenity under the Indian law

“Section 67 A in The Information Technology Act, 2000

77 [67 Punishment for publishing or transmitting obscene material in electronic form. -Whoever publishes or transmits or causes to be published or transmitted in the electronic form, any material which is lascivious or appeals to the prurient interest or if its effect is such as to tend to deprave and corrupt persons who are likely, having regard to all relevant circumstances, to read, see or hear the matter contained or embodied in it, shall be punished on first conviction with imprisonment of either description for a term which may extend to three years and with fine which may extend to five lakh rupees and in the event of second or subsequent conviction with imprisonment of either description for a term which may extend to five years and also with fine which may extend to ten lakh rupees. ]

THE INDECENT REPRESENTATION OF WOMEN (PROHIBITION) ACT, 1986 (NO. 60 OF 1986)

An Act to prohibit indecent representation of women through advertisements or in publications, writings, paintings, figures or in any other manner and for matters connected therewith or incidental thereto.

Penalty:  Any person who contravenes the provisions of Sec 3 or Sec 4 shall be punishable on first conviction with imprisonment of either description for a term which may extend to two years, and with fine which may extend to two thousand rupees, and in the event of a second or subsequent conviction with imprisonment for term of not less than six months but which may extend to five years and also with a fine not less than ten thousand rupees but which may extend to one lakh rupees.

[Section 292. In the Indian Penal Code – Sale, etc., of obscene books, etc.— 261 ]

(1) For the purposes of sub-section (2), a book, pamphlet, paper, writing, drawing, painting, representation, figure or any other object, shall be deemed to be obscene if it is lascivious or appeals to the pruri­ent interest or if its effect, or (where it comprises two or more distinct items) the effect of any one of its items, is, if taken as a whole, such as to tend to deprave and corrupt person, who are likely, having regard to all relevant circumstances, to read, see or hear the matter contained or embodied in it.] [(2) ] Whoever—

(a) sells, lets to hire, distributes, publicly exhibits or in any manner puts into circulation, or for purposes of sale, hire, distribution, public exhibition or circulation, makes, produces or has in his possession any obscene book, pamphlet, paper, drawing, painting, representation or figure or any other obscene object whatsoever, or

(b) imports, exports or conveys any obscene object for any of the purposes aforesaid, or knowing or having reason to believe that such object will be sold, let to hire, distributed or publicly exhibited or in any manner put into circulation, or

(c) takes part in or receives profits from any business in the course of which he knows or has reason to believe that any such obscene objects are for any of the purposes aforesaid, made, produced, purchased, kept, imported, exported, conveyed, publicly exhibited or in any manner put into circulation, or

(d) advertises or makes known by any means whatsoever that any person is engaged or is ready to engage in any act which is an offence under this section, or that any such obscene object can be procured from or through any person, or

(e) offers or attempts to do any act which is an offence under this section, shall be punished 263 [on first conviction with im­prisonment of either description for a term which may extend to two years, and with fine which may extend to two thousand rupees, and, in the event of a second or subsequent conviction, with imprisonment of either description for a term which may extend to five years, and also with fine which may extend to five thousand rupees].

Section 293 in the Indian Penal Code

265 [293. Sale, etc., of obscene objects to young person.—Whoever sells, lets to hire, distributes, exhibits or circulates to any person under the age of twenty years any such obscene object as is referred to in the last preceding section, or offers or at­tempts so to do, shall be punished 2[on first conviction with imprisonment of either description for a term which may extend to three years, and with fine which may extend to two thousand rupees, and, in the event of a second or subsequent conviction, with imprisonment of either description for a term which may extend to seven years, and also with fine which may extend to five thousand rupees].]

R. Basu v. National Capital Territory of Delhi and Another

Citation: 2007CriLJ4245

Judges: A.K. Sikri J

Facts: Mr. Arun Aggarwal, a practising advocate, filed a complaint before the learned Chief Metropolitan Magistrate (CMM) against Star TV, Star Movies and Channel V, naming persons responsible for the day-to-day affairs of these channels or the various cable operators transmitting these channels. According to the complainant, the obscene and vulgar TV films shown and transmitted through various cable operators amounted to obscenity and, therefore, the accused persons had committed offences under Sections 292/293/294 IPC and under Section 6 read with Section 7 of the Indecent Representation of Women (Prohibition) Act, 1986.

Acting on this complaint, the CMM viewed these films and, on 9 April 1997, ordered a police inquiry into who was responsible for the exhibition of the films. After the police report was received, the complainant was examined on 17 July. After hearing arguments, the CMM passed an order on 24 September 1997, prima facie finding that the four films shown on these TV channels were obscene. The accused persons were summoned under Section 292 IPC, Section 4 read with Sections 6 & 7 of the Indecent Representation of Women (Prohibition) Act, 1986 and Section 5A read with Section 7 of the Cinematograph Act, 1952. The accused filed this petition before the Delhi High Court challenging this summoning order. The High Court judges quoted the CMM’s order, in which he refers to each of the four movies in question, explaining their contents and why he finds them obscene. The CMM mentions the haphazard mushrooming of cable television networks all over the country, resulting in the availability of signals of foreign television networks via satellites. According to the CMM, “The programmes available on these satellite channels are predominantly western and totally alien to our culture and way of life. Such programmes play havoc with the moral fabric of society and need to be regulated.” The CMM observed that viewing of these movies by the public at large would not have been possible without Cable Operators.

Issues: Did the accused persons violate Sections 292, 293, and 294 of the Indian Penal Code (relating to obscenity), and Section 6 read with Section 7 of the Indecent Representation of Women (Prohibition) Act?7

Arguments: The petitioners argued that two of the movies had been awarded “A”certificates by the CBFC and therefore were immune from being prosecuted for obscenity under Section 292 of the IPC and the Indecent Representation of Women Act. With regard to the other two movies it was admitted that they have no censor certificates.

However, they stated that with respect to the movie, “Big Bad Mama,” the application for certification had been made to the CBFC. They argued that these movies are telecast from other countries via satellite and broadcasters comply with various strict internal codes as well as the statutory codes prescribed by the Broadcasting Authority of the place of uplink. In respect of some of the individual accused persons, it was argued that they were not responsible for the telecast of these movies.

Decision: The High Court held that for the two films without censor certificates the petitioners could not claim immunity from Section 292 IPC. For the other two films, also, the Court said that, since the petitioners had not produced CBFC certificates, they could not claim immunity from prosecution.

The Court observed that the legislature had enacted the Cable Television Network (Regulation Act) to tackle the “problem” of obscenity, and a Programme Code had also been introduced. “Various statutory safeguards for regulating transmission on cable television networks in India have been provided therein. The petitioners have to abide by these guidelines and laws relating to the electronic media, keeping in mind the sentiments and social value of the Indian society, while relaying its programmes.”

The Court observed that, in view of this development, a joint application was moved by the petitioners and the complainant, in which the complainant agreed not to press his complaint in view of the aforesaid statutory provisions and other provisions now in place.

Mr. R. Basu vs National Capital Territory Of  Delhi  on 4 June, 2007

https://indiankanoon.org/doc/661900/